Awareness Campaign

This project was created as part of my graphic design course, focusing on social change through design. It was created with the American Red Cross as a conceptual partner, but is not officially affiliated, and all logo rights are reserved. The campaign aims to encourage blood donation through clear, engaging messaging.

The campaign follows a donor’s journey, showing the impact of a donation from registration to the lives it helps. The project emphasizes user-centered design, social responsibility, and visual storytelling to raise awareness and motivate action.